BY Weider in Jelly is a jelly drink that supplies nutrients to busy people who are constantly on the go. Not only is it delicious, it delivers energy and satisfaction in a short time, anytime, anywhere. First launched in Japan in 1994, Weider in Jelly was sold mainly to sportsmen and active people. Given the constraints of time for this demographic, Weider in Jelly is designed in a handy package with a sport pouch. This combination creates excellent portability and fuses both ‘eating’ and ‘drinking’. As its popularity grew, in Jelly is now being embraced by many people as an alternative to a busy morning meal or a handy nutritional supplement.
Energy In A Squeeze
Weider in Jelly was originally developed with the aim of providing athletes undergoing rigorous training with a quick boost of energy and nutrition. Its appeal gradually broadened to the general public who found in Jelly to be a convenient source of high quality nutrition. For instance, one may ingest the jelly as a meal replacement in time-strapped circumstances or as a nutritional supplement to build muscle after sports.
The novelty of the jelly lies in its unique jelly texture. It strikes a balance between springiness and firmness, combined with pleasant flavourings.
Morinaga calibrates changes in the selection and combination of ingredients for each type of Weider in Jelly in accordance with its characteristics and intended purpose. In doing so, Morinaga strives to ensure that the texture and flavour of each product is optimised for the individual’s needs.
For example, Weider in Jelly ‘Energy’ seeks to provide a degree of satiety through its melon-like fruit pulp texture. Designed for sportsmen and time-strapped hustlers, the Weider in Jelly ‘Energy’ quickly replenishes energy to charge and energise the user.
Each serving provides the energy equivalent of approximately two bananas (180 calories) and contains 11 types of vitamins (Vitamin C, Vitamin E, Calcium Pantothenate , Niacin, Vitamin B1, Vitamin B2, Vitamin B6, Vitamin A, Folic Acid, Vitamin D, and Vitamin B12).
The product is gelatinised to incorporate the best features of both beverages, making the carbohydrates easier for the body to absorb and digest solid foods, hence providing a feeling of fullness. In other words, the Weider in Jelly ‘Energy’ is perfect for a quick and convenient nutritional supplement before or after exercise, or even when there’s no time for a proper meal.
On the other hand, the Weider in Jelly ‘Multivitamin’ provides a refreshing easy-to-drink flavour that minimises bitterness or the peculiar taste of its vitamin mix. It includes the same 11 vitamins as the ‘Energy’ version but augments the taste to suit individuals experiencing low appetite or are simply concerned about not getting sufficient nutrients from their meals. Not only is the Weider in Jelly ‘Multivitamin’ fat-free, it also ensures timely supplementation for insufficient vitamin intake. Its flavour profile is akin to a refreshing passion fruit, so it’s perfect for consuming at any time in the day.
Given the importance of Jelly’s texture and taste, Morinaga meticulously use the electron microscope for fundamental research and implements strict quality control measures in factories to ensure consistent, stable quality in the manufacturing process. Furthermore, Morinaga independently develops ingredient combinations and manufacturing technology to maintain in jelly’s tasty, easy-to-drink jelly texture that minimises moisture seeping out of the jelly.
Recognising the consumer demand for convenience, the Weider in Jelly product series was also one of the brands, in Japan, to adopt the squeezable, portable, convenient pouch-with-straw packaging for the jelly drinks. As the number and range of consumers using Weider in Jelly expands, Morinaga will continue to refine the product quality and packaging, such as improving the shape of the straw and ease of opening the pouch.
Comment (0)