Adidas’ New Home of Sport

Spanning 963 sqm, adidas’ new flagship store opened its doors on Saturday, 10 April. Re-imagining the culture of sport in Singapore, the space features design elements from local artists across five zones that encompasses the best from the brand with the three stripes.

Beyond the largest offering of Performance and Athletic innovations, there is an adidas Runners Singapore exclusive corner for members of the brand’s running community, an area for its Kids collections, a spot for its Originals line of products, and a Singapore-first MakerLab. There, consumers will get to enjoy customisation services and opportunities to personalise their favourite apparel, shoes and gear with Singapore Exclusive designs.

With a nod to Singapore’s diversity and sporting ambitions, and adidas’ roots in sport and way it’s been shaped by culture and discipline, the flagship store has tapped the talents of local artists to add excitement and verve to the space. Look out for a light installation called ‘Paradigm Shift’ that was inspired by our National Stadium and created by Space Objekt. Listen out for a new sport anthem ‘Who Could Imagine’ and art pieces from graffiti artists Ink & Clog Studio and Aeropalmics. These art pieces were made to tell a visual story of how adidas is rooted in sport and shaped by culture and discipline. They talk of breaking barriers, hints at fluidity between analog and digital worlds and push for creation of multi-dimensional experiences to support and empower viewers to advocate agency and change.

“By incorporating hyper-local signatures in store, we wanted to give people here a sense of ownership in this new Home of Sport, while inspiring them to think about the change they want to make. It is a physical manifestation of creativity in Sport.

“The latest Performance Brand Concept Store at VivoCity is more than just a retail experience for consumers. Whether it is to find the perfect performance apparel, selecting your next pair of running shoes, or customising your gear at MakerLab with the Singapore Exclusive designs, it is a beacon to celebrate the best of what sport offers, and for our community to come together, celebrate their journeys and to continue creating,” shared Petr Stastny, Country Manager at adidas Singapore.

The brand new adidas Performance Brand Concept Store is located at #01-73/87 in VivoCity.

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